Paul Gillin is a speaker, writer and B2B content marketing strategist who specializes in social media. His award-winning 2007 book, The New Influencers, was one of the first to document the growing power of individual online voices. Since then he has traveled the world working with brands in both consumer and B2B industries to help them understand the disruptive power of social media and to realize their own potential as publishers. Paul is a prolific writer who has published more than 300 articles in marketing- and media-focused websites since 2006 while maintaining two blogs and writing five books. His other books are Secrets of Social Media Marketing (2008), The Joy of Geocaching (2010, co-authored with wife Dana), Social Marketing to the Business Customer (2011, co-authored with Eric Schwartzman) and Attack of the Customers: Why Critics Assault Brands Online and How To Avoid Becoming a Victim (2013). He wrote the monthly New Channels column for BtoB magazine from 2006 through 2013. Paul is a veteran technology journalist with more than 25 years of editorial leadership experience. He was founding editor-in-chief of B2B technology publisher TechTarget and editor-in-chief and executive editor of Computerworld magazine for 12 years. He is a Senior Research Fellow and Director at the Society for New Communications Research and a member of the Procter & Gamble Digital Advisory Board. His website is www.gillin.com and he blogs at paulgillin.com and Newspaper Death Watch.