Big Data, Business Intelligence, Data-driven business are the hottest buzzwords in the world today. If your organization is looking to jump into this world it’s important to understand the advantages other organizations are realizing from these technologies and how to pursue it yourself. This is a great article that explains the real value in harnessing the power of your data so that a business case can be made and gives a concise guide on how to get there. Data isn’t an overhead expense any longer and this isn’t a fad. If you’re not moving toward this new reality you will be left behind.