The term Big Data gets bandied about pretty frequently – it’s a business-driver, it’s transformative, it’s only getting bigger. The truth of it is Big Data is only useful if your enterprise is equipped with the tools to leverage it. Those tools are Artificial Intelligence (AI), machine learning and Natural Language Processing (NLP). These technologies are still being refined in many organizations, but if you want the competitive advantage that Big Data analytics can provide you have to invest in maturing these functions within your business processes.
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